#Avid pro tools price update#
#Avid pro tools price upgrade#
#Avid pro tools price full#

Please know that Avid understands the impact and implication of price increases and this is not a decision we take lightly or without significant analysis and thought. In addition, we have decided that customers currently subscribing to Media Composer, Pro Tools and Sibelius will not have a price increase, however they must continue to keep their subscription current in order to maintain their existing price. We have also increased the number of payment options for subscription, including pay up front annually, commit annually but pay monthly and pay as you go, monthly. This includes the recent announcements of the 2019 releases of Media Composer, Pro Tools 2019.x and Sibelius 2019.x.Ī major focus of our analysis was on the shift from perpetual to subscription models and as a result we have increased the number and appeal of cross-grade offers for those that are interested in shifting from perpetual to subscription. We continue to deliver new innovations, as well as new ways of enabling our customers to do their jobs faster and easier. Avid is always looking at ways to improve efficiencies in this area and while we have maintained the same pricing since our subscription offers started over 5 years ago, that will be changing. This directional change is a positive shift for many users that are interested in more flexible and affordable payment options and only paying for those features, functions or services they need to access. Some prices have increased, some have stayed the same and some have decreased.Īs many of you know, the entire technology industry is going through a major shift from perpetual licenses to a new business model focused on subscription.

We are announcing that we have adjusted several of the prices of these offerings effective July 1, 2019. We wanted to give you a heads up on some important changes regarding the pricing of our Creative Software products.

#Avid pro tools price update#

Important Update on Upcoming Creative Tools Price Adjustments

#Avid pro tools price full#

Here is the announcement in full on the left hand side and the email that was subsequently sent out to users on the right hand side… Avid Make Announcement On Pro Tools Users Public Facebook GroupĪvid has chosen to announce these major changes on the Pro Tools Users Facebook Group. We will be updating this article as we get more information. We have the latest details on the new pricing plan.

#Avid pro tools price upgrade#

We understand that Avid will be sending an email to all Pro Tools users but the headline changes are that Avid are reducing the rental pricing for Ultimate users BUT are doubling the price of Pro Tools Standard Perpetual license annual upgrade plan from $99 to $199 as well as increasing the price of most Pro Tools Standard Rental plans. There are winners and losers in these changes with these changes. Avid is to change their Pro Tools Pricing structure with effect from July 1st 2019 to encourage Pro Tools users to move to subscription rental plans.